Pendekatan Daya Tarik Destinasi Dalam Pengelolaan Desa

There is limited literature that examines villages in the perspective of destination attractiveness. The purpose this research to 1) describe tourism potential village; 2) analyse role stakeholders promoting village as a destination; 3) steps or efforts develop from A qualitative approach guides author analysing attractiveness destinations Hila village. Data collection was carried out through interviews, observation and studies April 2022. results showed has natural cultural become product. However, local tend only focus on Amsterdam rural icon. Local organisation (Pokdarwis) manager faces challenges carrying duties roles managers, including integrating elements This study outlines urgency managing it destination. contributes strengthening concept strategy for packaging into products. Destination can be an effective if Pokdarwis, government community integral developing tourism. fills tourist implementing practical attractiveness.
 Keywords: attractiveness; management; stakeholder